A strategist has the hypothesis. Somebody still has to build the variant, QA it across browsers and devices, wire the tracking, and make sure it does not break the theme. That part is mine.
Implementation work, not recommendations. Each of these is something I build, QA and hand over running.
Variant code, cross-browser QA, tracking, and clean rollbacks. Mostly in Convert.com, also Intelligems.
Advertorials, listicles, quiz funnels and landing pages, from brief to live page, in Shopify, GoHighLevel, Unbounce or Webflow.
GA4, GTM, server-side tracking, Meta CAPI and data layer design, QA'd across the full purchase journey.
Liquid theme work and upgrades, Shopify Plus, Checkout Extensibility, and WooCommerce performance and monthly care plans.
Each gives the figures, the dates and where they came from, and each includes what I got wrong or cannot show.
A Lebanese electronics and appliance retailer. 18,608 products on WooCommerce, behind Cloudflare Pro. Nine quoted items, and $2,070 of work delivered outside the quote at no charge.
Read the auditHamdan Electronics, hamdanelectronics.com. An audit of the PrestaShop database before quoting a price, and what it changed about the scope, the build and the launch date.
Read the migrationA US DTC supplements brand on Shopify. A placement test the standard build could not produce, shipped in three days, and an audit of 56 past experiments that found two which could not be trusted.
Read the testOther builds and the full index are on the work page.
Advanced Systems & Operations Developer since Sep 2025, and before that Shopify Developer & CRO Specialist.
Shopify & WordPress Developer.
CRO & Funnel Developer, on a contract placement.
AI & Automation Engineer, part-time.
Shopify Developer.
Web Developer.
Four years working fully remote with US companies, from Beirut on GMT+3, which covers the full UK and EU day plus US mornings.
Open to CRO, experimentation and Shopify developer roles. Remote, contract or full-time. Certifications, education and how I work.
I reply on GMT+3 and I am comfortable overlapping US mornings.
