Liquid themes and Online Store 2.0 sections, landing pages and funnels, speed fixes, and the GA4 and GTM tracking that has to survive all of it. Most of my four years went to an agency's Shopify desk, where building the CRO team's A/B test variants was part of a normal week.
Implementation work, not recommendations. Each of these is something I build, QA and hand over running.
Liquid and Online Store 2.0 sections, theme rebuilds and upgrades, metafields, and the app conflicts that show up between them.
Advertorials, quiz funnels and landing pages, from brief to live page, as Shopify templates or in Webflow.
Core Web Vitals and caching fixes, and GA4 and GTM setups checked across the whole purchase journey.
Variants built and QA'd in Convert, VWO and Rebuy, plus the goals that measure them. The strategist brings the hypothesis; I make it run.
Each gives the figures, the dates and where they came from, and each includes what I got wrong or cannot show.
Hamdan Electronics, hamdanelectronics.com. An audit of the PrestaShop database before quoting a price, and what it changed about the scope, the build and the launch date.
Read the migrationA Lebanese electronics and appliance retailer. 18,608 products on WooCommerce, behind Cloudflare Pro. Nine quoted items, and $2,070 of work delivered outside the quote at no charge.
Read the auditA US DTC supplements brand on Shopify. A placement test the standard build could not produce, shipped in three days, and an audit of 56 past experiments that found two which could not be trusted.
Read the testAn agency CRO team, 2022 to 2025. Convert installed at six DTC brands, three experiments that quietly stopped collecting data, and the record of every test I built that has a result, the clear loss included.
Read the programOther builds and the full index are on the work page.
Advanced Systems & Operations Developer since Sep 2025. Before that, Shopify and A/B test developer on the agency's CRO team.
Shopify & WordPress Developer.
Shopify Developer on a contract placement, building funnels.
AI & Automation Engineer, part-time.
Shopify Developer.
Web Developer.
Four years working fully remote with US companies, from Beirut, which covers the full UK and EU day plus US mornings.
Open to Shopify developer roles, and to CRO developer roles where the job is building the tests. Remote, contract or full-time. Certifications, education and how I work.
I reply on Beirut time and I am comfortable overlapping US mornings.
