Bechara El Maalouf

CRO Implementation Engineer

I build and QA the experiment rather than recommending it.

A strategist has the hypothesis. Somebody still has to build the variant, QA it across browsers and devices, wire the tracking, and make sure it does not break the theme. That part is mine.

Get in touch

What I do

A/B test variant builds

Variant code, cross-browser QA, tracking, and clean rollbacks. Mostly in Convert.com, also Intelligems.

Conversion funnel builds

Advertorials, listicles, quiz funnels and landing pages, from brief to live page.

Tracking implementation

GA4, GTM, server-side tracking, Meta CAPI and data layer design, QA'd across the full purchase journey.

Shopify and WooCommerce development

Liquid theme work, Shopify Plus, Checkout Extensibility, performance, and WordPress/WooCommerce maintenance.

Experience

  • BAD Marketing

    Advanced Systems & Operations Developer, and previously Shopify Developer & CRO Specialist.

    Sep 2022 to present.

  • Freelance

    Shopify & WordPress Developer.

    2023 to present.

  • CROEvolution

    CRO & Funnel Developer.

    Oct 2025 to Jul 2026.

  • Kalyxi

    AI & Automation Engineer.

    May 2025 to Dec 2025.

  • Sunday Golf

    Shopify Developer.

    Nov 2024 to Apr 2025.

  • Orcania

    Web Developer.

    Feb 2022 to Sep 2022.

Selected builds

  • Hamdan Electronics

    hamdanelectronics.com

    Shopify build, migrated from PrestaShop including the full catalogue and filter architecture.

  • CREA Fashion

    creafashion.com

    Shopify build.

  • 4Lebanon

    4lebanon.com

    Arabic RTL news platform built solo. Next.js App Router, TypeScript, Tailwind, Supabase Postgres with row-level security, on Vercel.

Stack

Experimentation
A/B test build and QA, Convert.com, Intelligems, cross-browser QA, rollback safety
E-commerce
Shopify, Shopify Plus, Checkout Extensibility, Shopify Functions, Metafields, Shopify CLI, WooCommerce, WordPress, PrestaShop migration, ClickFunnels, Pagefly, Webflow
Analytics
GA4, GTM, server-side tracking, Meta CAPI, data layer design, BigQuery, Looker Studio, Microsoft Clarity, Search Console, Merchant Center
Development
JavaScript, TypeScript, React, Next.js, Node.js, PHP, Python, SQL, HTML/CSS/SCSS, GraphQL, REST APIs, Supabase, PostgreSQL, Docker, GitHub Actions, CI/CD, Vercel, n8n, Playwright, Jest
Performance
Core Web Vitals, page speed, Cloudflare cache rules and WAF, technical SEO

About

Four years working fully remote with US companies, from Beirut on GMT+3, which covers the full UK and EU day plus US mornings.

CXL certified in CRO and Experimentation, CRO Agency Masterclass, Heuristic Evaluation, and Voice of Customer Data. Google Analytics certified. B.S. Computer Science, Notre Dame University Louaize.

Open to CRO, experimentation and Shopify developer roles. Remote, contract or full-time.

Contact