I am the person who builds itand then checks that it worked.
Four years working fully remote with US companies, from Beirut on GMT+3, which covers the full UK and EU day plus US mornings.
Not a strategist. I build and QA A/B test variants and conversion funnels for DTC Shopify brands, and wire the GA4, GTM and server-side tracking that measures them.
Open to CRO, experimentation and Shopify developer roles. Remote, contract or full-time. Client work alongside.
GMT+3. A normal day here covers the full UK and EU working day and the US morning.
Four habits, each from a documented engagement
Not principles I like the sound of. Every one links to the section of a case study that records it.
Verify from the outside, never from the admin panel
Two fixes went in correctly, were correct on the server, and were still invisible to Google, because the edge cache kept serving a copy from months earlier.
WooCommerce audit, section 03Write the risk down before starting
The proposal named client-side delay as the thing that would push the launch. That is exactly what pushed it, and the record of having said so is what made the conversation easy.
Hamdan migration, section 02Measure before acting on an assumption
An item I had already been paid for turned out not to be worth doing. I measured it, recommended against it in writing, and re-scoped it to the question the measurement actually raised.
WooCommerce audit, section 04Report the timeline that happened
A three week build went live months later after client-side design revisions. It is in the write-up in those words, because a launch date nobody can check is not a reference.
Hamdan migration, section 04The pipelines behind the reporting
Alongside the variant work: what makes experiment and survey results readable in the first place.
Survey responses migrated into BigQuery through a direct Google Forms API pipeline, after the native Sheets connection failed past 100,000 rows.
BigQuery
- ETL services in Node and TypeScript, moving data between forms, warehouse and reporting.
- Looker Studio dashboards on top, so the result is something a client reads rather than exports.
Where the work has been
- Sep 2022 to presentBAD Marketing
Advanced Systems & Operations Developer, and previously Shopify Developer & CRO Specialist.
- 2023 to presentFreelance
Shopify & WordPress Developer.
- Oct 2025 to Jul 2026CROEvolution
CRO & Funnel Developer.
- May 2025 to Dec 2025Kalyxi
AI & Automation Engineer.
- Nov 2024 to Apr 2025Sunday Golf
Shopify Developer.
- Feb 2022 to Sep 2022Orcania
Web Developer.
Certifications and education
- CXL
- Certified in CRO and Experimentation. CRO Agency Masterclass, Heuristic Evaluation, and Voice of Customer Data.
- Google Analytics certified.
- Education
- B.S. Computer Science, Notre Dame University Louaize.
- Leadership
- Onboarded and led a developer, including handover of the build and QA workflow.
- Languages
- Arabic native. English and French fluent. Spanish elementary.