From Web3 to$500K+ in CRORevenue.
I spent 3+ years running CRO for 7-to-9 figure Shopify stores at a performance marketing agency — real A/B tests, real revenue lifts, real implementation inside Shopify themes. Here's how I got here and where I'm going.
Full-Stack Expert
End-to-end solutions
My Journey
I started in Web3 — building decentralized exchanges, SDKs, and NFT platforms at Orcania. It was technically fascinating but disconnected from real business impact.
Then I joined BAD Marketing as a CRO Web Developer, and everything changed. For the first time, I could measure the exact revenue impact of my code. A layout change I made based on heatmap data? 77% homepage conversion lift. A full-site CRO overhaul for a luxury brand? 167% conversion rate increase with half the ad spend. Over 3 years, the CRO work I led generated over $500K in measurable revenue across 8+ DTC brands.
Now I combine that CRO methodology with Shopify development skills most CRO consultants don't have. I don't hand you a PDF of recommendations. I find what's broken, build the fix in your Liquid theme, test it, and prove it worked.
I also build high-converting funnels and advertorials at CROEvolution for 7-to-9 figure DTC brands — custom Shopify templates optimized for cold traffic that lower customer acquisition costs. And I'm building CROHound, a CRO agency focused exclusively on Shopify stores.
32% revenue increase for a 7-figure Shopify store — in 15 days
167% conversion rate lift for a luxury home brand — with half the ad spend
What I Ship
Shopify & CRO
Theme builds, A/B tests, checkout optimization — drove 32% revenue increases for 7-figure stores
Automation & ETL
n8n workflows, data pipelines, lead processing — 50K+ leads/month automated
Full-Stack Web
React/Next.js apps, Node.js APIs, TypeScript — production-grade systems
DevOps & Monitoring
Docker, CI/CD, BigQuery dashboards — 75% faster deployments
Core Values
The principles that guide every project and drive exceptional results
Data Over Opinions
I don't guess. Every change starts with analytics, heatmaps, and user behavior data. If I can't measure it, I don't ship it.
Implementation, Not Recommendations
Most CRO consultants hand you a PDF. I'm also a Shopify developer — I implement changes directly in your theme. No translation layer, no lost-in-handoff.
Revenue Is the Only Metric
Conversion rate is a means, not an end. I optimize for revenue. Sometimes that means increasing AOV, not just CVR.
Technical Expertise
From foundational web technologies to cutting-edge cloud and AI solutions
CRO & Revenue Optimization
Shopify & E-Commerce
Automation & Data Pipelines
Frontend Development
Backend & Infrastructure
Professional Journey
From Web3 to Shopify Plus: Building scalable solutions that drive revenue
CRO & Funnel Developer
CROEvolution (Part-time)
Build high-converting funnels, advertorials, and listicles for 7-to-9 figure DTC brands. Custom Shopify templates optimized for cold traffic using AI-powered workflows, delivering in 10–14 days to lower customer acquisition costs.
Automation Engineer
Kalyxi (Part-time)
Built n8n automation workflows for content generation, lead processing, and sales call analysis, reducing manual work by 75%.
Shopify Developer
Sunday Golf
Led Dawn 2.0 theme migration implementing bundle builder and mega menu while maintaining sub-2.5s load times.
Advanced Systems & Operations Developer
BAD Marketing (Remote)
Promoted to build enterprise automation: ETL platforms connecting ClickUp, BigQuery, and Klaviyo; multi-stage lead processing pipelines; production-grade monitoring systems. Reduced manual operations work by 75%.
CRO Web Developer
BAD Marketing (Remote)
Led conversion rate optimization for 8+ DTC Shopify brands generating $2M+/mo. Executed 90+ A/B tests, delivered 32% revenue increases, 167% CVR lifts, and $500K+ in attributable revenue. Built CRO tracking systems, heatmap analysis workflows, and testing playbooks.
Lead Web3 Developer
Orcania (Remote)
Architected Web3 SDK and multi-chain DEX. Learned to build production systems at scale — then pivoted to where code drives revenue directly.
Education
Notre Dame University-Louaize
B.S. Computer Science
Graduated 2025
Comprehensive computer science education covering algorithms, data structures, software engineering, web technologies, databases, mobile development, AI/ML fundamentals, and advanced programming concepts.
Languages
Let's Find the Revenue You're Leaving on the Table
Whether you need CRO optimization, automation pipelines, or a Shopify overhaul — I work with global teams across 4 languages to ship results that move the needle.