I am the person who builds itand then checks that it worked.
Four years working fully remote with US companies, from Beirut, which covers the full UK and EU day plus US mornings.
Not a strategist. I build Shopify themes, sections and landing pages for DTC brands, the A/B test variants that run on them, and the GA4 and GTM tracking that measures them.
Around that: landing pages for an agency's clients, the reporting pipelines behind the agency itself, and a store that pays me monthly to keep it fast and online.
Open to Shopify developer roles, and to CRO developer roles where the job is building the tests. Remote, contract or full-time. Client work alongside.
Beirut time, UTC+2 (UTC+3 in summer). A normal day here covers the full UK and EU working day and the US morning.
From the founder I built funnels for
Bechara built our funnels at CROEvolution for about ten months: 20+ advertorials, listicles, quiz funnels and landing pages for a dozen DTC brands, each from brief to live page with GA4, GTM and Meta CAPI tracking wired in. What stood out was how little I had to check his work. Pages shipped clean across devices, the tracking matched what we specced, and when something needed changing he answered fast and fixed it faster. He built our quiz funnel template system in custom Liquid and JS and pushed it to live themes without breaking anything. If you need a funnel developer who ships what the strategist designs, hire him.
Five habits, each from a documented engagement
Not principles I like the sound of. Every one links to the section of a case study that records it.
Verify from the outside, never from the admin panel
Two fixes went in correctly, were correct on the server, and were still invisible to Google, because the edge cache kept serving a copy from months earlier.
WooCommerce audit, section 03Write the risk down before starting
The proposal named client-side delay as the thing that would push the launch. That is exactly what pushed it, and the record of having said so is what made the conversation easy.
Hamdan migration, section 02Measure before acting on an assumption
An item I had already been paid for turned out not to be worth doing. I measured it, recommended against it in writing, and re-scoped it to the question the measurement actually raised.
WooCommerce audit, section 04Report the timeline that happened
A three week build went live months later after client-side design revisions. It is in the write-up in those words, because a launch date nobody can check is not a reference.
Hamdan migration, section 04Check the split before trusting the result
I went back through every past experiment I still had records for and checked how the traffic was split. Two that looked fine in the testing tool could not be trusted, and one was never an experiment at all.
Section limit test, section 05The pipelines behind the reporting
Alongside the build work: the agency's own internal reporting, from the form someone fills in to the dashboard a manager reads.
Survey responses migrated into BigQuery through a direct Google Forms API pipeline, after the native Sheets connection failed past 100,000 rows.
BigQuery, verified 11 August 2026
Two pipelines carry the agency's internal reporting, built in Python and Apps Script. Both run without anyone touching them, and both are checked rather than trusted: one detects what changed since its last run, the other verifies its row counts and rejects a summary that names a person or invents a number.
ClickUp to dashboards, daily
- ClickUp
The agency's two workspaces, with every client list found automatically.
- Cloud Run job
Python, daily at 2 AM Eastern: fetches the tasks, detects what changed since the last run, maps the custom fields.
- BigQuery
Tasks, time in each status and revision history, served as views.
- Looker Studio
Dashboards per team and per client list, for time in status and revisions.
The pulse survey
- Google Form
The agency's team survey, collecting since November 2022.
- Apps Script
Reads the form through the Forms API every hour, after the Sheets link failed past 100,000 rows.
- BigQuery
Every response verified, with a daily roster sync from ClickUp.
- Reports
Nine Looker Studio reports, each locked to its team, a weekday Slack post, and a monthly AI summary that is rejected if it names a person or quotes a number the data does not contain.
Where the work has been
- Aug 2022 to presentBAD Marketing
Advanced Systems & Operations Developer since Sep 2025. Before that, Shopify and A/B test developer on the agency's CRO team.
Now: the agency's internal data and reporting systems, the Webflow redesign of scovillechicken.com, GoHighLevel landing pages and landing page fixes for its local clients, and the technical interviews for its latest engineering hire. Before: Shopify development across the agency's e-commerce clients, and the build side of the CRO team's testing: ran its Convert setup across six brands and built about 20 of its test variants myself.
- 2023 to presentFreelance
Shopify & WordPress Developer.
Mostly Lebanese retailers, some direct and some through an agency: Shopify builds, a PrestaShop to Shopify migration, a WooCommerce audit that became a monthly care plan, and an Arabic news platform in Next.js. Scoped, priced and reported in writing, from the proposal to the monthly report, corrections included. Invoiced as an individual.
- Oct 2025 to Jul 2026CROEvolution
Shopify Developer on a contract placement, building funnels.
Advertorials, sales pages and quiz funnels built as Shopify templates for DTC brands, to the founder's spec, and one complete store on Next Commerce, advertorial to checkout, that the client later pulled. Built to spec, not tested: none of it ran as an A/B test.
- May 2025 to Dec 2025Kalyxi
AI & Automation Engineer, part-time.
- Aug 2024 to Apr 2025Sunday Golf
Shopify Developer.
- Feb 2022 to Sep 2022Orcania
Web Developer.
Front ends and web3.js wallet flows for NFT minting and staking apps.
Certifications, education and leadership
- CXL
- Certified in CRO and Experimentation. CRO Agency Masterclass, Heuristic Evaluation, and Voice of Customer Data.
- Google Analytics certified.
- Education
- B.S. Computer Science, Notre Dame University Louaize, 2025.
- Leadership
- For an agency engineering hire in 2026, reviewed the job description and the candidate assessment, then screened the candidates, ran the technical interviews with a live exercise and made the recommendation.
- Languages
- Arabic native. English and French fluent. Spanish elementary.